How to choose wholesale outerwear
Start with the season and the wearer. Softshell jackets balance wind resistance with breathability for year-round corporate use, fleece jackets provide warmth without bulk for indoor-outdoor staff, and insulated puffers handle genuine cold. Windbreakers and packable shells suit active outdoor events. Consider whether the customer needs a full-zip for easy layering, which is also the most embroidery-friendly front layout.
Embroidery on technical fabrics
Outerwear is almost always embroidered, and lined or bonded fabrics require care. Use a backing appropriate to the shell so stitches do not tunnel through waterproof or insulated layers, and keep logos on flat chest or sleeve panels rather than over seams or pockets. Softshell and fleece take embroidery cleanly, while slick or coated waterproof shells may need a topping or a heat-applied emblem instead of dense stitching.